Sweet Baby CEO Says Anti-DEI Critics Are Harassing And Rallying Against Them

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Abdullah Waseem

At T4G, my task is to cover the latest news around the gaming globe ASAP and with the utmost precision. I adore all the games and respect all the devs behind the amazing games that we get all year. So, whether it’s a PC or a Console game, I got it all covered. 

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Sweet Baby Inc. first emerged on the scene back in 2018. However, the company took off during the pandemic era when social movements and other things found themselves in the gaming industry. 

Since then, Sweet Baby has been a name associated mainly with spreading forced inclusivity in games, leading to many big projects failing badly and the loss of millions in revenues. 

Why it matters: The company has been proven to force various agendas and political movements into gaming, which overwhelm the whole narrative of a game, leading to failure. We saw this with releases like Forspoken, Suicide Squad, and more. 

At the 2024 XOXO festival, Sweet Baby CEO Kim Belair spoke out against the ‘campaigns’ that have been in motion against the company. She said that the company’s employees are being harassed and facing threats from anti-DEI critics. 

The CEO said people think that the company’s agenda is to force a narrative or ‘woke-ify’ games, which is wrong as they are just a bunch of talented writers who want to explore diverse perspectives leading to innovation in video games.

We were being attacked in a massive and coordinated campaign of harassment with that rallying cry of far-right supremacy: ‘DEI’. 

– Sweet Baby CEO

However, ever since it started getting big projects, the company faced enormous backlash, including death threats and being accused by the public of forcing inclusivity into the games. 

Despite this, the company has received great support from its clients, who have fully supported it. Due to that, the company is going through all the harassment strongly and is more united than ever in this tough time. 

Despite the CEO’s recent speech, it was recently revealed that one of Sweet Baby’s employees stated that the company wanted to burn the gaming industry to the ground. Due to the backlash, SBI also redesigned its site to hide all its work.

Do you think DE&I should be included in video games? Let us know your opinions in the comments below, or join the discussion on the official Tech4Gamers Forum.

Abdullah Waseem

News Reporter

Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.