Assassin’s Creed Shadows Pre-orders Still Going Strong Despite Controversy

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Abdullah Waseem

At T4G, my task is to cover the latest news around the gaming globe ASAP and with the utmost precision. I adore all the games and respect all the devs behind the amazing games that we get all year. So, whether it’s a PC or a Console game, I got it all covered. 

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Ubisoft has certainly seen better days. The company’s stocks recently plummeted to a 10-year low due to the failure of Star Wars Outlaws, leading fans to wonder if the upcoming Assassin’s Creed Shadows would meet a similar fate.

However, a reliable insider has reiterated his statement and revealed that Assassin’s Creed Shadows’ pre-orders are going strong despite all the controversy.

Why it matters: Ever since its reveal, Ubisoft’s latest Assassin’s Creed has been walking on thin ice. It has faced controversies due to historical inaccuracies, forced inclusivity, and more.

Industry insider Tom Henderson, replying to a comment on Twitter, stated that pre-orders for Assassin’s Creed Shadows are going strong. He also shared the same statement a few months before most of the controversy gained traction.

This nullifies an earlier report claiming that pre-orders have been quite disappointing so far. These low figures were already quite unbelievable, and Henderson’s statement is additional proof.

Perhaps the controversy is working in Ubisoft’s favor and giving this RPG more exposure. Most people are unlikely to give much thought to Yasuke’s status as a samurai or the small details of Japanese culture depicted in the game.

Because Star Wars Outlaws has disappointed the gaming giant, it will look forward to better results from the biggest franchise. All the pressure is on Assassin’s Creed Shadows, so an extensive marketing campaign could kick off very soon to guarantee a strong launch.

Assassin’s Creed Shadows arrives in November. Following Star Wars Outlaws, this could be Ubisoft’s make-it-or-break-it moment. It’s also important to note that the publisher’s highly ambitious Skull and Bones wasn’t a huge success either.

Therefore, the studio practically needs this Assassin’s Creed entry to be one of its biggest releases.

Abdullah Waseem

News Reporter

Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.